This is the hero edit of the piece, but a number of alternate versions were also produced.

BACKGROUND:
Shawbrook Bank wanted to promote the launch of a new digital platform they’d developed. The challenge - to ensure the explainer video mirrored the simplicity of the product itself.

Key to success was reducing the messaging to only the essential information. Once this was achieved, I crafted the information into a compelling, relatable narrative that would resonate with the target audience. Delivered in a classic explainer style the piece was built on illustration and iconography, all anchored in Shawbrook’s visual brand language.

The effectiveness of the content created real traction with Shawbrook’s engaged audience, resulting in rich uptake and an incredibly successful product launch.