LAUREUS // SPORT FOR GOOD
Social Content Suite
Art Direction / Animation Direction / Animation
Here’s an example of one of the ‘impact strand’ pieces, in this case focusing specifically on Laureus’s ‘Peaceful Society’ work.
And here’s how that piece translated to portrait format. This version was produced simultaneously with the landscape version.
Above is the summary film which outlined the overall mission of Laureus Sport For Good as a charity.
BACKGROUND:
Laureus Sport for Good wanted to create some energy around the their landmark 20th year of existence. To achieve this they decided to create a suite of 7 films. The first film would explain their central purpose as a charity, and the following 6 pieces would highlight specific areas where they deliver positive social impact.
With very little resource available and a very short timeframe, I developed a production approach and project system that allowed for the rapid production of the films. Each needed to be delivered in both portrait and landscape formats, each of which needed an alternate end-board, and then all of these required accessible versions with burnt in subtitles. The final result was delivery of 56 pieces of content in just 10 days.